Zero G Eyewear | Fall/Winter 2011/2012 Photo Shoot | Behind The Scenes Video

Zero G Eyewear presents a behind the scenes look at the Zero G Fall/Winter 2011/2012 Photo Shoot. Click any image below to play the video.

CREDITS: Producer: Tom Cody | Photography/Video Editing: Gary B. Garman | Videography: Gavin Fisher | Makeup & Hair: Jessica Deben | Digital Tech: Kody McCarty | Studio: Lightbox - Hollywood, CA | Models: Marilia Moreno (L.A. Models) and Brett Novek (L.A. Models).

Introducing The Zero G NEW RELEASES for Fall/Winter 2011/2012

Zero G is proud to announce 9 new styles - just in time for the New Year. Handcrafted in Japan like all Zero G frames, these new models represent a blend of modern-meets-retro styling with bold new details and color patterns.

CHAUNCEY in Matte Purple

COLUMBIA in Brushed Blue Steel

CROWN HEIGHTS in Leopard/Brown

JACKSON HEIGHTS - A in Brown/Olive

JACKSON HEIGHTS - B in Pewter

PARK SLOPE in Red-White Gradient

WESTBURY - A in Black-Navy/Slate Blue

WESTBURY - B in Merlot

WORTHINGTON in Burgundy/Brown

Two of the new women's styles - CHAUNCEY and PARK SLOPE - take inspiration from classic-retro plastics while incorporating a clean, modern design. Both models feature richly textured acetate temples, and introduce all new vibrant colors to the Zero G line such as Turquoise-Silver Gradient, Purple-Silver Gradient, Red-White Gradient, and Merlot. With its combination of plastic and titanium brow line, WORTHINGTON offers the bold look of a vintage, feminine "Clubmaster" while maintaining a super lightweight feel. This innovative new design features a pressure-mounted plastic insert without screws, pins, or solder-points - an all-new concept for flat sheet metal.

JACKSON HEIGHTS and CROWN HEIGHTS are two new semi-rimless frames designed for a larger-faced man or woman, and support a larger, progressive-friendly lens. WESTBURY is a semi-rimless, unisex design perfect for the man, woman, or child with a narrow pupil distance. With two "B" measurements, this frame supports both a shallow and deep lens option. COLUMBIA is the long awaited, highly requested classic P3 shape from Zero G.

Zero G has strived to remain hands on and interactive with its most knowledgeable and creative clients. With these 9 new releases, Zero G has fulfilled its most requested client niches and presents a fully-rounded collection. To view all 9 new Zero G Eyewear releases as a one-page, click HERE.

Zero G Eyewear Fall/Winter 2011/2012 Marketing Campaign

LOS ANGELES: Zero G Eyewear paired up with photographer Gary B. Garman and makeup artist Jessica Deben to produce a new series of marketing materials including in-store banners, counter cards, and displays. Models: Marilia Moreno (L.A. Models) and Brett Novek (L.A. Models).

Zero G Featured Retailer - C By Karina - Beverly Hills, CA

As Seen In

Something is happening on South Beverly Drive. It used to be one of the few streets in downtown Beverly Hills that you could be seen in your sweaty yoga pants and latte-stained UGGs. But now, South Beverly Drive has morphed into old Melrose meets young London Soho. It’s a place to hang out for locals, young people and stars who aren’t trying to be seen, but not trying to hide. It’s laid back and chic without trying. The people are just sooooo “put together.”

The latest retail to buff up the strip is C By Karina. It’s an eyeglass store with an edge. I spoke with owner and designer, Karina Leigh (also the shop’s optician). Karina once owned the hottest spectacle store on Robertson, across from Kitson, but took a few years off to start a family. Now she’s back and better than ever. She insisted on finding a spot on the coveted South Beverly Drive for her new shop. Her loyal clients include J. Lo, Britney, Paris, Kanye West and LL Cool J—to name a few.

Architect Amir Taj designed a gorgeous interior, white-on-white, with Swarovski chandeliers and gorgeous Lacquered wood, glass and mirrored display cases, crown molding, white wood floors, and Louis XV furnishings. (Think the White House meets Hollywood Regency with a dash of French Provence.)

I had to ask, what makes C by Karina so unique?

“I think people who know glasses, both prescription and sun glasses, know that we specialize in runway pieces that are very hard to come by, and that I personally hand pick those pieces for my store,” Karina said. “Also, we stock the biggest vintage collection that has never been worn. Yes, vintage pieces which are essentially new.”

Karina add: “We can custom design anything ... My customers are the kind of people who are attracted to having unique things, and want that personal touch we provide.”

Zero G is proud to be offerred as a featured collection at C by Karina. To see the complete C by Karina store details, along with info on other featured Zero G retailers, visit the RETAIL section here.

Lakers Former Head Coach Coach Phil Jackson Appears in New Audi Commercial Wearing Zero G

As Seen In

Even as he's enjoying retirement, it appears Phil Jackson's coaching hasn't stopped. Appearing in a new Audi commercial, Jackson walks into a restaurant, overhears a "chef" yelling at one of his workers and explains why that wasn't the best approach.

"I've found that anger is the enemy of instruction," Jackson says.

"You don't know the egos I have to deal with," the chef responds, supposedly not realizing who he's talking to.

Jackson smirks, perhaps thinking back to his days handling Michael Jordan, Dennis Rodman, Shaquille O'Neal and Kobe Bryant. "You're probably right," he says.

Of course, Jackson could've followed his own advice at times. Ripping Bryant in his book The Last Season required both Bryant and Jackson to go at great lengths to restore their relationship during the coach's second run with the Lakers. Jackson poking Pau Gasol in the chest during Game 3 of the Western Conference semifinals against the Dallas Mavericks only sapped the power forward's confidence even more.


But Jackson's legacy, with 11 championship rings, will always be closely tied his Zen-like qualities. They helped persuade Michael Jordan to embrace the triangle offense. They spurred O'Neal and Bryant to temporarily put their issues aside for three consecutive title runs. And recently they helped an emotional Rodman compose himself through an emotional Hall of Fame acceptance speech. They also apparently don't hurt when shooting car commercials.

NOTE: Jackson is wearing Zero G IRVINGTON frame in Olive-Antique Silver.

Exclusive Behind the Scenes Movie - Japan - Handcrafting of Zero G Frames

All Zero G Titanium frames are crafted by hand at one of the oldest factories in Japan. There are over 200 manual processes involved in the manufacturing of each frame. Click here to see an exclusive behind the scenes look into the process.

Zero G Sunglasses in Beverly Hills Lifestyle Magazine

As Seen In

Beverly Hills Lifestyle is a premier luxury magazine celebrating all that is elegant, opulent and chic. Published quarterly on exceptionally high quality paper, this publication more closely resembles a coffee table book with its stunning photography and clean design. Often treated as a keepsake, each issue is proudly displayed in the most luxurious hotels and residences in the world.

Zero G thanks Beverly Hills Lifestyle for its support. For more info on Beverly Hills Lifestyle, visit their website here.

Zero G Nolita Sunglass in 20/20 Magazine

As Seen In

As the industry's leading publication, 20/20 Magazine helps its readers and clients successfully brave the changing optical world. With a circulation of over 50,000, and nearly a quarter of a century of optical expertise, 20/20 has proven itself an invaluable source in delivering the optical industry's newest technology, hottest fashion, lenses and technology, latest trends in product innovations and Continuing Education. 20/20 is infused with a spectrum of distinctive styles and elegance, and inspires its readers with bold images, striking eyewear and up-to-the minute editorial features.

Zero G thanks 20/20 Magazine for its support. For more info on 20/20 Magazine, visit their website here.

Zero G NOLITA Sunglass Featured As 'ITEM OF THE DAY' By ACCESSORIES MAGAZINE

As Seen In

It’s Thursday and we’re inching our way to a three-day weekend—one that is sure to be filled with sunshine (positive thinking, people!)... So what would one (a fashionable one at that) sport during a jam-packed fun-in-the-sun filled weekend? A pair of Zero G Titanium shades, of course. And because Zero G refers to zero gravity AKA weightlessness AKA you can now afford to fill up on all of the bbq delicacies of the weekend without any unnecessary lbs and do it all in style.

Zero G thanks Accessories Magazine for its support. For more info on Accessories Magazine, visit their website here.

Zero G Featured retailer - V.A.U.L.T - Miami Beach, FL

As Seen In

V.A.U.L.T (Valuable Assets Unique Luxury Toys) is a new Maimi Beach boutique owned by Larry Sands (former owner of the uber exclusive eyewear store Optical Shop of Aspen) and partner Yakir Shoshan. The store brings a totally new luxury element to Miami Beach and makes for one of the best shopping experiences on Lincoln Road.

Walking into V.A.U.L.T it's like as if you were in a store on Rodeo Drive, best part of all is their attention to detail and customer service. If you're looking for a unique luxury new spot V.A.U.L.T is your new go to spot. And don't forget to check out the expresso machine towards the back of the store, there's nothing better than shopping and enjoying a nice cup of coffee in the lounge area.

V.A.U.L.T web marquee

V.A.U.L.T store exterior

V.A.U.L.T 's Natasha wearing Zero G NOLITA in Leopard Gradient

V.A.U.L.T store interior

V.A.U.L.T store interior

V.A.U.L.T in-store lounge

Zero G is proud to be offerred as an exclusive, featured collection at V.A.U.L.T, and is excited to offer its style, quality, and flare to South Beach. To see the complete V.A.U.L.T store details, along with info on other featured Zero G retailers, visit the RETAIL section here.

Zero G Featured Retailer - Marq Optic Gallery - Kuala Lumpur, Malaysia

Zero G is proud to announce availability in Kuala Lumpur, Malaysia. Featured Zero G retailer Marq Optic Gallery is now offering Zero G at The Gardens Mid Valley City. Established on 15th July 2010, the optical boutique is 100% owned by Japanese nationals. Marq Optic Gallery offers unique and contemporary brands of spectacles and sunglasses. The majority of brands offered are exclusive from Japan, US, and Europe. Marq Optic Gallery's slogan: "Discovering Your Exact Needs". See the complete store details, along with info on other featured retailers in the RETAIL section here.

Japan Charity and Guinness World Record for Longest Line Of Spectacles

Zero G Eyewear has partnered up with Megane Guinness in an attempt to break the Guinness World Record for the longest line of spectacles in history and in the process help rebuild the areas of Japan most affected by the recent disasters.

The organization would like to promote the city of Sabae to the world. 90% of Japanese domestically produced eyewear is manufactured in Sabae city, Fukui, but many people are not aware of it. Megane Guinness decided to challenge the Guinness World Record to promote that Sabae=Megane(Spectacles) and Megane=Sabae.

On May 5th, 2011, tens of thousands of donated optical frames from around the world will be connected in Sabae city in a single line with a target of 6,600 feet (1.25 miles). The current Guinness World Record is 5,775 feet. To reach the goal, the organization will need to collect 20,000 frames.

All donated frames will be distributed to people in need. Zero G is hoping its frame donation will help set the new world record as well as provide a new start for many families.

Lakers Head Coach Phil Jackson Sports Zero G

Jackson wearing Zero G IRVINGTON in Olive-Antique SilverLos Angeles Lakers head coach Phil Jackson is widely considered one of the greatest coaches in the history of the NBA. Jackson has had a winning record every year as a head coach, and currently has the highest winning percentage of any Hall of Fame coach. Along with his NBA-record eleven championships, he is the only coach to win at least ten championships in any of North America's major professional sports.

Jackson's leadership, wisdom, and sometimes-philosophical approach have helped make the Los Angeles Lakers NBA champions from 2000-2002, as well as in 2009 and 2010.

These days Jackson can be seen on the Lakers sideline and in media interviews sporting his new Zero G IRVINGTON frames in Olive-Antique Silver.

Zero G thanks Phil for his support, and congratulates him for a truly remarkable career.

Zero G Shades Of Summer 2011

Just in time for summer, Zero G has announced 6 new sunglass styles sure to keep you cool.

Designed in California and handcrafted in Japan from flat sheet titanium - the lightest, strongest material in the world, Zero G Eyewear has become known in the industry for quality, durability, and style. Traditionally, flat sheet metal eyewear has been limited to a mostly industrial look. By incorporating three-dimensional details, two-tone colors, and unique gradient prints, Zero G offers frames that are far from ordinary.

NOLITA in Leopard Gradient and Burgundy/Brown

BED-STUY in Silver-Blue Lacquer and Gold-Tortoise Lacquer

COOPERSTOWN SUN in Brown/Olive

JONES BEACH in Burgundy-Snakeskin

ZEROSTREAM in Charcoal Gun

BRIGHTON BEACH in Brown-Leopard

This season Zero G has added a bit of "flash" to its product mix in the form of new flash mirror lenses - available on two new Limited Edition frames - ZEROSTREAM and BED-STUY. ZEROSTREAM takes its inspiration from the Zero G Mobile Headquarters - a 1953 "Flying Cloud" Airstream. Sporting three-dimensional pressed rivets similar to those found on the Airstream, the clean lines of ZEROSTREAM offer a modern take on a truly timeless design. With BED-STUY, Zero G has created a frame certain to attract attention. Cutting-edge shape, embossed lacquer inlays, and eye-grabbing details make this frame a must for those looking for something truly unique.

Not to be outdone are the 3 new Zero G women's sunglasses - NOLITA, Limited Edition JONES BEACH, and Limited Edition BRIGHTON BEACH. NOLITA's bold, distinguished look takes inspiration from a timeless, plastic sunglass, while its titanium design provides ultimate lightweight comfort. JONES BEACH and BRIGHTON BEACH offer understated sophistication in classic, oversized shapes designed to compliment a woman's face. 3-dimensional leopard and snakeskin inlays create style and personality, and represent a completely new concept for flat sheet metal frames.

With COOPERSTOWN SUN, Zero G has tailored a frame to fit the wider face. Stylish yet simple, this time-honored shape is certain to remain in style for years to come.

For a list of featured Zero G Retailers carrying the entire Zero G collection, see the RETAIL section here.

Celebrity Sightings

Lebron James wearing BRONX in Matte Silver

Adrian Grenier wearing BROOKLYN in Matte Silver

Kevin Spacey wearing IRVINGTON in Black-Antique Silver

Dean Cain wearing BROOKLYN in Matte Silver

Jeremy Piven wearing BRONX in Matte Gold

Tim Tebow wearing HARLEM in Matte Silver

Zero G Goes International

Zero G is proud to announce availability in Auckland, New Zealand. Featured Zero G retailer Michael Holmes Premium Eyewear is now offering Zero G in both of its Auckland stores. With over 20 years professional experience, optometrist Michael Holmes has gained a reputation for providing outstanding eye care and innovative solutions, making him one of Auckland's leading optometrists. See the complete store details, along with info on other featured retailers in the RETAIL section here.

Introducing The Limited Edition ZEROSTREAM

ZEROSTREAM in Matte Silver

ZEROSTREAM in Matte Gold

ZEROSTREAM in Charcoal Gun

Rivet and Flash Mirror Lens detail

Temple Tip Logo detail

Limited Edition Stamp detail

Classic American design and the tradition of craftsmanship has tied the past to the future with the new Zero G Titanium ZEROSTREAM.

This Limited Edition sunglass takes inspiration takes inspiration from a 1953 "Flying Cloud" Vintage Airstream, an icon in American culture. ZEROSTREAM pays tribute to the past during the time of the "machine age" when things were made to last and built with quality that has been unsurpassed. A simpler time when people took pride in how things were made. The aero-dynamic clean lines of the Airstream "Flying Cloud" coincide with the engineering of Zero G frames, also made from a flat-sheet metal - titanium - the lightest, strongest material in the world. The silver bullet design of the luxury recreational vehicle Airstream was constructed for fuel efficiency and designed and manufactured in Southern California not far from Zero G's headquarters.

 Paying homage to this timeless work of art, the Limited Edition ZEROSTREAM features new flash mirror lenses with AR coating and 3-dimensional pressed titanium rivets across the brow line. The ZEROSTREAM is available in three colors - Matte Silver, Matte Gold, and Charcoal Gun.

Zero G Airstream Mobile Headquarters

Apollo 11 crew quarantined in an Airstream after returning to Earth

Exterior view of Zero G Airstream Mobile Headquarters

You can read a full story as seen in on the Zero G Airstream Mobile Headquarters here.

Zero G Eyewear Photo Shoot Video - Fall 2010 Marketing Campaign

Models: Adam Gurr (L.A. Models) and Courtney McCann (Wilhelmina)See the video from the Zero G Fall 2010 Marketing Campaign Photo Shoot here.

LOS ANGELES: Zero G Eyewear paired up with photographer Gary B. Garman and makeup artist Jessica Deben to produce a new series of marketing materials including in-store banners, counter cards, and displays.

Zero G frames featured in the video include...

On him: Born In Brooklyn, Bridge Hampton, Irvington Sun, Lake Success, and Soho.
On her: Astoria, Catskill, Greenwich Village, Queens, and Rosyln.

Video By: Creative 7

Introducing The New Zero G International Headquarters

As Seen In

Upon their return to Earth in 1969 the crew of Apollo 11 were quarantined in an air-sealed modified AIRSTREAM Trailer where they were observed, to see whether they brought back lunar pathogens back with them.

40 years later and neither you nor anyone at Spectacles For Humans are astronauts. BUMMER. No pathogens, no lift off sickness, no squeezing steaks out of tubes. Life is still the same. Get up, let's go, hello morning muffin.

Well, this year, the guys behind ZERO G are not gonna change that, but they will change the way you try eyewear. Their own shiny Airstream is not that tightly sealed but the frames you'll find inside are as light as air. Prepare to see the ZERO G trailer parked in front of the best eyewear stores on the West Coast soon.

In the meantime, while you keep yourself busy looking checking whether the Airstream in front of you on I-5 is a ZERO G trailer, lets get back on the ground, and mention one tiny-little-guilty-earthly pleasure called wearing sunglasses at night.

photos by:  gary B. garman 

Introducing The Zero G Fall 2010 New Releases

Zero G is proud to announce 9 new releases - just in time for the new year. Handcrafted in Japan like all Zero G Eyewear, the new models represent a blend of classic Zero G styling with bold new details and color patterns. 3 of the new models - Hudson, Huntington, and Lawrence feature handmade acetate temples and a sterling silver Zero G "4 squares" logo. Binghamton, Chelsea, Fresh Meadows, and Sag Harbor feature the traditional Zero G full titanium design. Hudson Sun and Times Square are the 2 bold new sunglass styles. All Zero G new releases are available now. See the details of Featured Zero G Store Locations in the RETAIL section here.

BINGHAMTON in Brown-Silver and Navy Blue-Silver

HUDSON in Brown

HUDSON SUN in Brown

CHELSEA in Leopard

LAWRENCE in Brushed Blue Steel and Brown

HUNTINGTON in Navy Blue-Antique Silver

FRESH MEADOWS in Black/Turquoise and Burdundy/Brown

TIMES SQUARE in Black/Grey

SAG HARBOR in Burgundy/Green and Chocolate/Turquiose