Zero G Featured Retailer - C By Karina - Beverly Hills, CA

As Seen In

Something is happening on South Beverly Drive. It used to be one of the few streets in downtown Beverly Hills that you could be seen in your sweaty yoga pants and latte-stained UGGs. But now, South Beverly Drive has morphed into old Melrose meets young London Soho. It’s a place to hang out for locals, young people and stars who aren’t trying to be seen, but not trying to hide. It’s laid back and chic without trying. The people are just sooooo “put together.”

The latest retail to buff up the strip is C By Karina. It’s an eyeglass store with an edge. I spoke with owner and designer, Karina Leigh (also the shop’s optician). Karina once owned the hottest spectacle store on Robertson, across from Kitson, but took a few years off to start a family. Now she’s back and better than ever. She insisted on finding a spot on the coveted South Beverly Drive for her new shop. Her loyal clients include J. Lo, Britney, Paris, Kanye West and LL Cool J—to name a few.

Architect Amir Taj designed a gorgeous interior, white-on-white, with Swarovski chandeliers and gorgeous Lacquered wood, glass and mirrored display cases, crown molding, white wood floors, and Louis XV furnishings. (Think the White House meets Hollywood Regency with a dash of French Provence.)

I had to ask, what makes C by Karina so unique?

“I think people who know glasses, both prescription and sun glasses, know that we specialize in runway pieces that are very hard to come by, and that I personally hand pick those pieces for my store,” Karina said. “Also, we stock the biggest vintage collection that has never been worn. Yes, vintage pieces which are essentially new.”

Karina add: “We can custom design anything ... My customers are the kind of people who are attracted to having unique things, and want that personal touch we provide.”

Zero G is proud to be offerred as a featured collection at C by Karina. To see the complete C by Karina store details, along with info on other featured Zero G retailers, visit the RETAIL section here.